Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It’s a organic process of making your website content visible for the people who are looking for that. It is a set of process to (increase the amount of visitors to a websites) and enhances the visibility of the page at the top of search engine. The main focus of the SEO Training to helps the website achieve higher ranking in search engine results.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the process of promoting your website online, by using paid advertisement that enable website on the top search engine result page to customers to your business. Advertiser bid on certain keywords in a search engine to make their ads apear in Google search results.
Content marketing is also the form of marketing to build a healthy and strong relationship with your targeted customers. The purpose of content marketing is to help the company to create sustainable brand loyalty and provide relevant and valuable information to consumers by adding value to them through your content.
There are some forms of content that can be used in content marketing:
Videos are a great way of marketing your content because it is able to Generate or Increase online sales and Increase brand awareness or credibility. There are a lots of video platforms like Twitter, YouTube, Facebook, Snapchat, Instagram and much more High-quality video content can be used to expose your brand to YouTube’s large and active audience.
A podcast is the term related to audio. In podcast marketing, your content convert into an audio form and promote it to a place like iTunes to your audiences that prefer listening to audios.
Articles – Blogging
Blogging is writting or sharing content (video, images or combination of all media forms) on a website on a regular basis. An individual or business can own a blog.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is popular form of internet marketing that uses social media networks to help in business growth and brand awareness. Social media sites like Pinterest, Facebook, Twitter, LinkedIn, and Google+ can all be used to increase traffic and attract leads to grow your business.
Pay-Per-Click Advertising (PPC)
Paid Search: Pay-Per-Click Advertising (PPC) is the most important types of paid campaign that advertisers use to drive traffic to their websites.
Pay per click means you only pay the amount you have bid if someone clicks on your ads. In bid strategy Google chooses the bid for you with in your budget. You have to pay to each time when ads is clicked by users.
By using Paid Search advertisers see immediate Results. This method is not too much expensive and Organic traffic will take days or weeks to generate traffic to your business.
Email Marketing is a process in which marketers or consumers use to communicate or send commercial content or data to their target customers using email. It is used to promote content and interact audience to their business site. It helps in building customer relationship and brand awareness.