Digital Marketing Course Overview

The Gyansetu Digital Marketing course is designed to teach new marketers and businesspeople all the digital marketing skills they need to do well in today’s fast-changing online market. SEO, SEM, content marketing, social media marketing, pay-per-click ads, and email marketing are just a few of the important topics it will cover. These are all things that marketers will use in real life to run campaigns.

The students learn how to make, run, and measure digital marketing strategies through a mix of live, interactive sessions, case studies, and project work. The course will teach you how to use different digital channels to get more people to visit your site, learn about your brand, and buy your goods. We will focus on learning how to use Google Analytics and Facebook Business Suite to keep track of campaigns and make them better.

Participants avail themselves of personalized mentorship and career support services, including resume building, interview preparation, and placement, for an easy transition into the industry as an SEO specialist, social media manager, PPC analyst, or digital marketing strategist. The flexible learning modes accommodate both working professionals and freshers through online and classroom training.

Gyansetu updates its curriculum regularly to keep it fresh with the latest industry trends and technologies to make sure its graduates emerge as competitive and job-ready. The in-depth certification after course completion is recognized by the best recruiters, confirming both the technical knowledge imparted and the practical application skills of digital marketing.

The course develops marketing competence and strategic thinking in students to effectively influence customer engagement and business growth in the digital era.

Why Choose Gyansetu’s Digital Marketing Course?

Gyansetu makes sure that their learners get industry-relevant knowledge – whether they are fresher or want to improve. To help you feel ready for the work in this fast-paced world of digital marketing, our course includes real-world projects.

  • Industry-driven curriculum: Our curriculum covers all the latest tools and techniques which makes you job ready from day one.
  • Practical Experience: Hands-on practice with live projects, case studies, and simulation exercises to develop real-life expertise and a portfolio of work that is impressive.
  • Expert Trainers & Personalized Mentorship: Learn from the best digital marketing practitioners themselves, who also provide one-on-one mentorship to cater to your individual learning requirements.
  • Career Support & Placement Assistance: We provide benefits like resume building, mock interviews and direct referrals to employers across the industry.
  • Flexible Learning Options: Learn at your pace with flexible learning options including online, offline and hybrid format.

Gyansetu became a trusted choice for Digital Marketing course by a number of aspiring marketers due to this blend of practical training, expert mentorship and career services.

Digital Marketing Course and Certification

Key Highlights of Digital Marketing Course

100% Placement Support
Free Course Repeat Till You Get Job
Mock Interview Sessions
1:1 Doubt Clearing Sessions
Flexible Schedules
Real-time Industry Projects

Placement Stats

stats
Maximum salary hike
170%
Average salary hike
90%

Our Alumni in Top Companies

Digital Marketing Course Placement Highlights

Avinash
74 % Hike
Data Analyst
NTK
Google
Data Analyst
Google
Priya Paswan
57 % Hike
Sales Consultant
Hear.com
Senior Data Analyst
Vistara

Batches Timing for Digital Marketing Course

Track Weekdays (Tue-Fri) Weekends (Sat-Sun) Fast Track
Course Duration 4 Months 6 Months 30 Days
Hours Per Day 2-3 Hours 3-4 Hours 6 Hours
Training Mode Classroom/Online Classroom/Online Classroom/Online

Digital Marketing Course Professional Certification

The certification that is provided by Gyansetu ia a mark of professional excellence which proves your mastery in necessary skills and strategies in the field of Digital Marketing, This will entail intensive training through live interactive sessions, hands-on projects, and continuous assessments to equip you with the best possible preparation for the challenges related to marketing in the real world. On completion, one gets a globally recognized certificate that validates their expertise in SEO, social media marketing, PPC, content marketing, email marketing, and analytics, thereby increasing career prospects.

This certificate is highly valued by employers across different industries. It also helps to show that you have practical knowledge and you are job-ready from day one. We further help you in your journey of career building by guiding you towards additional industry certificates.

Besides the certificate, Gyansetu offers job placement services like building resumes, interview preparation through mock sessions, and job networking.  A Gyansetu Digital Marketing Certificate prepares you for a host of roles: digital marketing analyst, SEO specialist, social media manager, PPC strategist, and content marketer. The earning of such a certificate positions one for growth in the competitive digital economy. The certification proves your dedication to mastering the discipline through hard work, mentorship from experts, and demonstration of competence, which makes it an asset to accelerate your career in marketing.

Digital Marketing Course Curriculum

Gyansetu’s curriculum includes all the fundamentals of Digital marketing which include SEO, SEM, social media marketing, content marketing, email marketing and web analytics. This also includes website planning, affiliate marketing, and PPC. Also, we have projects and real-case studies which helps learners to acquire practical experience of industry tools and platforms.

Module 1: Basics of Marketing 2 Topics
  • History and Growth of Marketing  
  • Difference between Traditional and Digital Approaches
Module 2: Introduction to Digital Marketing 2 Topics
  • Explore the Available Opportunities in Digital Marketing  
  • Learn About Various Channels, Career Paths, and the Consumer’s Journey Online  
Module 3: Boosting Digital Presence 3 Topics
    • Learn How to Effectively Plan a Professional Website  
    • Enhance Your Local Business Visibility  
    • Build a Strong Social Media Reputation 
  • Understand Why Online Advertising Matters and Its Various Forms  
  • Learn the Essentials of Media Buying  
  • Delve Into Lead Nurturing & Funnels  
  • Hands-On Tools: Google Forms, SurveyMonkey, and More  
  • Expand Your Business’s Reach Online 
  • Understand Fundamental Graphic Design Principles  
  • Create Marketing Materials and Digital Brochures  
  • Develop a Comprehensive Video Marketing Plan  
  • Recognize the Power of Video in Marketing  
  • Explore Different Types of Videos for Different Platforms  
  • Learn to Script Compelling Explainer Videos  
  • Practical Exercise: Create Explainer Videos  
  • Master Marketing on YouTube  
  • Personalize and Optimize Your YouTube Channel  
  • Adhere to Best Practices for Effective YouTube Posts  
  • Buy Domain and Hosting Services  
  • Learn to Use C-Panel Effectively  
  • Install and Customize WordPress Themes  
  • Design a Professional Home Page and Blog  
  • Set Up a Captivating Squeeze Page  
  • Customize Features and Solve Common Issues  
  • Introduction to Social Media Basics  
  • Examine Different Social Media Networks  
  • Optimize Platforms like Facebook, Twitter, and LinkedIn for Business Goals  
  • Gain Proficiency in Instagram Marketing  
  • – Understand SEO Techniques and Keyword Research  
  • – Enhance Content for Better Visibility  
  • – Implement On-Page and Off-Page SEO Tactics  
  • – Apply Local SEO Methods to Improve Reach  
  • Set Up Google Analytics Effectively  
  • Analyze Important Reports from GA  
  • Use Additional Analytics Tools for In-depth Insights  
  • Conduct a Practical Analytics Audit  
  • Learn How to Build and Optimize Landing Pages  
  • Develop Strategies for Engaging Landing Pages 
  • Understand the Basics of Paid Marketing  
  • Dive Into Programmatic and Direct Advertisement Techniques  
  • Explore Search Ads and Discover Best Practices 
  • Learn About Display Advertising Essentials  
  • Implement and Review Display Campaigns  
  • Introduction to the World of Video Ads  
  • Launch and Manage a Successful Video Ad Campaign 
  • Learn How to Use FB Ads for Various Objectives  
  • Set Up and Manage Facebook Ad Campaigns  
  • Use Best Practices for Maximum Impact
  • Discover the Importance of Email Marketing  
  • Learn How to Write Effective and Engaging Emails  
  • Plan a Successful Email Marketing Strategy  
  • Utilize Email Analytics and Reporting Tools  
  • Analyze Cookie-Based vs. Data-Based Remarketing  
  • Set Up and Use Remarketing Pixels Effectively  
  • Run Live Campaigns for Display and Search Remarketing  
  • Get to Know the Concept of Inbound Marketing  
  • Generate Creative and Repurposable Content Ideas  
  • Develop Organized Content Calendars  
  • Grasp the Basics of Content Writing  
  • Tailor Content for Business and Ecommerce Needs  
  • Differentiate Between Copywriting and Content Writing effectively  
  • Utilize Social Media for E-commerce Effectively  
  • Set Up and Manage Your E-commerce Storefront  
  • Implement Strategies for Successful Ecommerce Marketing  
  • Understand the Concepts of Personal Branding and Influencer Marketing  
  • Design a Step-by-Step Personal Branding Plan  
  • Learn How to Earn From Digital Products  
  • Introduction to Earning Money Online  
  • Navigate Affiliate Networks and Understand Their Payment Structures  
  • Earn Revenue with Google Adsense Strategies  
  • Explore a Variety of Freelancing Platforms Available  
  • Build Your Freelance Portfolio to Attract Clients  
  • Learn How to Win Projects and Set Competitive Pricing  
  • Follow the Step-by-Step Placement Process  
  • Map Out Your Career Path in Digital Marketing  
  • Build Essential Skills for Career Development  

Industry Ready Digital Marketing Projects

Designed by Industry Experts
Get Real-World Experience
Social Media Campaign Design

Students create a complete social media campaign for a real or fictional brand, including audience research, content creation, posting schedule, and performance analysis.

SEO Website Optimization Project

Students audit a website, perform keyword research, and optimize pages to improve search engine ranking through on-page and technical SEO techniques.

clock-icon
320+
Hours of content
video
80+
Live sessions
hammer
7+
Tools and software

Digital Marketing Skills you can add in your CV

Digital Marketing Tools Covered

What Sets This Program Apart?

GyanSetu
Other Courses
all-in-one All-in-One Toolkit
Complete roadmap: SEO, Social Media Marketing, Google Ads, Meta Ads, Email Marketing, Content Strategy, Branding, Analytics & AI-powered marketing tools.
Limited modules, outdated strategies, no integration of modern digital tools or AI-driven marketing.
progress-icon Beginner-to-Pr
Starts from scratch, beginner-friendly with step-by-step skill progression.
Assumes prior knowledge; beginners feel overwhelmed and confused.
empowered AI-Powered Marketing
Learn how to use ChatGPT, Gemini, Canva AI, Copy.ai, and automation tools to create ads, content, scripts, and marketing funnels.
No exposure to modern AI marketing tools or automation trends.
focused Career-Focused Tracks
Choose your specialization – SEO Specialist, Performance Marketer, Social Media Manager, Content Marketer.
One-size-fits-all learning, no specialization or industry-oriented path.
Real Industry Exposure
20+ hands-on digital marketing projects + live campaigns on Google Ads, Meta Ads & SEO tools with real business scenarios.
Only a few theoretical assignments, no real campaign execution.
expertise Legacy & Expertise
Founded by IIIT-H alumni with 15+ years of tech, marketing & training experience.
Faculty lacks real-world industry and performance marketing experience.
practice Practice Over Theory
Learn by doing: marketing campaigns, SEO audits, ad creation, analytics dashboards & content calendars.
Mostly theory-based, very limited practical exposure to tools or campaigns.
mentorship Expert Mentorship
Learn directly from working professionals from Google, Amazon, Zomato, Deloitte with live case studies.
Generic faculty with no active involvement in digital marketing industry.
course in gurgaon
Who is this course for?
  • Students and Recent Graduates
  • Working Professionals
  • Career Changers
  • IT Professionals
  • Educators and Academic Researchers
  • Entrepreneurs and Business Owners

Career Assistance for Digital Marketing

briefcase
Job Opportunities Guaranteed

Get a 100% Guaranteed Interview Opportunities Post Completion of the training.

lock
Access to Job Application & Alumni Network

Get chance to connect with Hiring partners from top startups and product-based companies.

Mock Interview Session

Get One-On-One Mock Interview Session with our Experts. They will provide continuous feedback and improvement plan until you get a job in industry.

Live Interactive Sessions

Live interactive sessions with industry experts to gain knowledge on the skills expected by companies. Solve practice sheets on interview questions to help crack interviews.

lock
Career Oriented Sessions

Personalized career focused sessions to guide on current interview trends, personality development, soft skill and HR related questions.

briefcase
Resume & Naukri Profile Building

Get help in creating resume & Naukri Profile from our placement team and learn how to grab attention of HR’s for shortlisting your profile.

Top Companies Hiring for Digital Marketing Role

Honours & Awards Recognition

Awarded by GD Goenka University
GD Goenka University
Gyansetu conducted Power BI training for Livpure employees
Livpure
Gyansetu conducted Advanced Excel training for Denso International Employees
Denso International
Gyansetu conducted Full Stack Development training for ReverseLogix employees
ReverseLogix
Gyansetu conducted Advanced Java training for BML Munjal University students
BML Munjal University
Gyansetu conducted workshop on Cloud Computing and Data Analytics for Manav Rachna University students
Manav Rachna University
Gyansetu conducted Java workshop for GLA University students
GLA University
Gyansetu conducted Data Analytics Workshop for DPGITM students
DPGITM
Certificate Issued to Gyansetu by GD Goenka University
GD Goenka University

FOR QUERIES, FEEDBACK OR ASSISTANCE

Contact Gyansetu Learner Support

Our Learners Testimonials

Ankita Mishra
Gyansetu’s commitment to practical learning has been evident throughout my journey as an Associate at EY. The institute’s focus on hands-on projects and real-world applications of Data Analytics principles equipped me with the skills and confidence needed to tackle complex business challenges in my role.
Anupriya Gupta
Transitioning into the role of Data Analyst at Google, I attribute much of my readiness to Gyansetu's practical learning environment. The institute's hands-on projects and real-world case studies provided me with the opportunity to develop the analytical skills necessary to thrive in a dynamic organization like Google.
Karan Bansal
I had a great learning experience with Gyansetu. The trainers were knowledgeable and supportive. The practical approach and hands-on training helped me in my work as an Insurance Operations Associate at Accenture.
self assessment
Self Assessment Test

Learn, Grow & Test your skill with Online Assessment Exam to achieve your Certification Goals.

Frequently Asked Questions

What previous experience is required for this course?

No prior experience is required. Gyansetu’s Digital Marketing Course is designed for both beginners and professionals who wish to upskill themselves. Our curriculum covers all basic topics and moves to advanced concepts with the help of real-world projects which enables learners from any background to understand with confidence.

Is this course available online and offline?

Yes, Gyansetu offers flexible learning modes to their learners. We have online, offline and hybrid formats. We also provide recorded lectures and study materials.

What certifications will I receive?

On completion of the course we provide our students a certificate which is recognized by employers in the industry. This certificate proves that you have the skills that are required in the field.

Gyansetu provides 100% placement assistance to their students in the form of resume building, mock interviews or direct job referrals. Our placement cell actively works with various companies to ensure increased relevant calls to our students.

Personalized mentorship is a core feature at Gyansetu. We have experienced trainers that guide one through each concept, project which makes the journey of learning seamless.

The duration of the course depends on the type of batch. Generally, the duration varies from 3 to 6 months. At Gyansetu, we have different schedules to accommodate working professionals and students.

This course helps students to get roles as SEO specialists, Social Media Managers, Digital Marketing Analysts, PPC strategists, Content marketers and brand managers.

Gyansetu provides lifetime access to updated study materials with continuous career guidance to help track industry trends and advancement opportunities.

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