Want to crack your next analytics interview? Master these 70 multiple-choice questions on Data Analytics, covering core concepts, tools, and real-world use cases.
Section 1: Introduction to Data Analytics
Q1. What is the primary goal of Data Analytics?
a) Increase website traffic
b) Extract useful insights from data
c) Manage servers
d) Design graphics
Answer: b) Extract useful insights from data
Q2. Which of these is a type of Data Analytics?
a) Quantitative Analytics
b) Predictive Analytics
c) Comparative Analytics
d) Behavioral Analytics
Answer: b) Predictive Analytics
Q3. Descriptive Analytics focuses on:
a) Future trends
b) Data visualization
c) Past performance
d) Automation
Answer: c) Past performance
Q4. What type of analytics answers “What is likely to happen?”
a) Diagnostic
b) Descriptive
c) Predictive
d) Prescriptive
Answer: c) Predictive
Q5. Which analytics helps in decision-making by suggesting actions?
a) Diagnostic
b) Prescriptive
c) Predictive
d) Historical
Answer: b) Prescriptive
Section 2: Data Collection & Sources
Q6. What is the first step in the data analytics process?
a) Data modeling
b) Data collection
c) Data visualization
d) Decision-making
Answer: b) Data collection
Q7. Which of the following is NOT a data source?
a) Sensors
b) Web logs
c) Telemetry
d) Illustrator
Answer: d) Illustrator
Q8. Structured data is best stored in:
a) Excel
b) SQL databases
c) Images
d) PDFs
Answer: b) SQL databases

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Q9. Which of the following is unstructured data?
a) CSV files
b) SQL tables
c) Text messages
d) Excel sheets
Answer: c) Text messages
Q10. APIs are used to:
a) Build websites
b) Communicate with databases
c) Automate data extraction
d) Write JavaScript
Answer: c) Automate data extraction
Section 3: Data Cleaning & Preparation
Q11. What is data cleaning?
a) Formatting code
b) Removing errors and inconsistencies
c) Training models
d) Encrypting files
Answer: b) Removing errors and inconsistencies
Q12. Missing values can be handled by:
a) Deletion
b) Mean imputation
c) Using ML techniques
d) All of the above
Answer: d) All of the above
Q13. What is data normalization?
a) Removing rows
b) Scaling data
c) Encoding text
d) Plotting graphs
Answer: b) Scaling data
Q14. What does ETL stand for?
a) Extract, Transform, Load
b) Edit, Tag, Load
c) Encode, Transfer, Learn
d) Extract, Tag, Load
Answer: a) Extract, Transform, Load
Q15. Which technique converts text into numerical format?
a) Tokenization
b) Label Encoding
c) Normalization
d) PCA
Answer: b) Label Encoding
Section 4: Tools & Technologies
Q16. Which of these is NOT a data analytics tool?
a) Tableau
b) Python
c) Excel
d) CorelDRAW
Answer: d) CorelDRAW
Q17. Power BI is developed by:
a) Google
b) Apple
c) Microsoft
d) IBM
Answer: c) Microsoft
Q18. Which tool is widely used for spreadsheet analysis?
a) Photoshop
b) Excel
c) AutoCAD
d) SAP
Answer: b) Excel
Q19. SQL is used for:
a) Visualization
b) Data extraction
c) Email marketing
d) Video editing
Answer: b) Data extraction
Q20. Which library is popular in Python for data analysis?
a) Matplotlib
b) Seaborn
c) Pandas
d) Tkinter
Answer: c) Pandas
Section 5: Data Visualization
Q21. What is the purpose of data visualization?
a) Cleaning data
b) Modeling data
c) Making data understandable
d) Encrypting data
Answer: c) Making data understandable
Q22. Which chart is used for time series data?
a) Pie chart
b) Line chart
c) Bar chart
d) Scatter plot
Answer: b) Line chart
Q23. A heatmap is used to visualize:
a) Errors
b) Trends
c) Correlations
d) Tables
Answer: c) Correlations
Q24. What does a box plot indicate?
a) Mean only
b) Data distribution
c) Class labels
d) Graph styling
Answer: b) Data distribution
Q25. Pie charts are ideal for showing:
a) Time
b) Quantity
c) Proportions
d) Colors
Answer: c) Proportions

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Section 6: Statistics & Analysis
Q26. What is mean?
a) Most frequent value
b) Middle value
c) Sum of values divided by count
d) Largest value
Answer: c) Sum of values divided by count
Q27. What does standard deviation represent?
a) Central tendency
b) Skewness
c) Spread of values
d) Mean
Answer: c) Spread of values
Q28. Median is the:
a) Highest value
b) Lowest value
c) Middle value
d) Sum of squares
Answer: c) Middle value
Q29. Which graph shows frequency distribution?
a) Pie chart
b) Histogram
c) Line graph
d) Heatmap
Answer: b) Histogram
Q30. What is regression used for?
a) Classification
b) Clustering
c) Predicting continuous values
d) Encoding text
Answer: c) Predicting continuous values
Section 7: Advanced Techniques
Q31. What is A/B testing?
a) Encryption method
b) Data labeling
c) Comparison between two options
d) Graph plotting
Answer: c) Comparison between two options
Q32. What is correlation?
a) Noise
b) Error
c) Relationship between variables
d) Sorting method
Answer: c) Relationship between variables
Q33. R2 score is used in:
a) Classification
b) Regression
c) Clustering
d) NLP
Answer: b) Regression
Q34. What is clustering?
a) Grouping similar data points
b) Predicting classes
c) Detecting outliers
d) Text mining
Answer: a) Grouping similar data points
Q35. PCA is used for:
a) Normalization
b) Outlier detection
c) Dimensionality reduction
d) Data entry
Answer: c) Dimensionality reduction
Section 8: Programming & SQL
Q36. What is the extension of a Python file?
a) .xlsx
b) .csv
c) .py
d) .doc
Answer: c) .py
Q37. Which SQL command is used to retrieve data?
a) SELECT
b) FETCH
c) RETURN
d) GET
Answer: a) SELECT
Q38. Python is:
a) Compiled
b) Interpreted
c) Both
d) None
Answer: b) Interpreted
Q39. The Python function for average is:
a) avg()
b) sum()
c) mean()
d) average()
Answer: c) mean()
Q40. Which SQL clause is used to group results?
a) SORT
b) WHERE
c) GROUP BY
d) SUM
Answer: c) GROUP BY
Section 9: Case Studies & Business Use
Q41. In retail, data analytics is used for:
a) Designing brochures
b) Pricing strategy
c) Writing blogs
d) App design
Answer: b) Pricing strategy
Q42. In healthcare, analytics helps in:
a) Diagnosing patients
b) Chatting
c) Drawing icons
d) Fixing cables
Answer: a) Diagnosing patients
Q43. Which company uses analytics for movie recommendations?
a) Uber
b) Netflix
c) Walmart
d) YouTube
Answer: b) Netflix
Q44. In banking, analytics helps in:
a) Fraud detection
b) Layout design
c) Customer greeting
d) Saving bills
Answer: a) Fraud detection
Q45. Ecommerce uses analytics for:
a) Coding
b) Personalization
c) Customer registration
d) Speed optimization
Answer: b) Personalization
Section 10: Miscellaneous
Q46. Which of the following is NOT a Big Data characteristic?
a) Volume
b) Velocity
c) Variety
d) Versioning
Answer: d) Versioning
Q47. What does KPI stand for in analytics?
a) Key Performance Indicator
b) Knowledge Performance Input
c) Key Predictive Insight
d) Knowledge Per Index
Answer: a) Key Performance Indicator
Q48. Which of the following is an open-source data visualization tool?
a) Tableau
b) Power BI
c) QlikView
d) Apache Superset
Answer: d) Apache Superset
Q49. What is the main focus of diagnostic analytics?
a) Predicting future outcomes
b) Understanding what happened
c) Recommending actions
d) Understanding why something happened
Answer: d) Understanding why something happened
Q50. What is the role of a data analyst?
a) Building front-end apps
b) Designing logos
c) Interpreting and analyzing data to support decision-making
d) Installing hardware
Answer: c) Interpreting and analyzing data to support decision-making

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Q51. Which is NOT an example of categorical data?
a) Gender
b) Blood group
c) Number of employees
d) Nationality
Answer: c) Number of employees
Q52. In Python, which function is used to read a CSV file?
a) read.text()
b) read()
c) pandas.read_file()
d) pandas.read_csv()
Answer: d) pandas.read_csv()
Q53. Which cloud platform offers BigQuery for analytics?
a) AWS
b) Azure
c) Google Cloud
d) IBM Watson
Answer: c) Google Cloud
Q54. What is outlier detection used for?
a) Compressing data
b) Handling missing values
c) Identifying abnormal values
d) Sorting datasets
Answer: c) Identifying abnormal values
Q55. Which statistical method is used to compare two means?
a) ANOVA
b) Regression
c) t-test
d) Chi-square
Answer: c) t-test
Q56. Which of these is a supervised learning algorithm often used in analytics?
a) K-Means
b) DBSCAN
c) Decision Trees
d) PCA
Answer: c) Decision Trees
Q57. What is the primary advantage of real-time analytics?
a) Faster modeling
b) Increased storage
c) Instant decision-making
d) Data compression
Answer: c) Instant decision-making
Q58. Which of the following is NOT a step in CRISP-DM methodology?
a) Business Understanding
b) Data Preparation
c) Data Visualization
d) Deployment
Answer: c) Data Visualization
Q59. What does the term “data pipeline” refer to?
a) Network cable
b) Sequence of data processing steps
c) Storage unit
d) Type of machine learning model
Answer: b) Sequence of data processing steps
Q60. What does NoSQL stand for?
a) Not Only SQL
b) No Structured Query Language
c) Non-Operational SQL
d) Neutral Object SQL
Answer: a) Not Only SQL
Q61. Which company developed the Hadoop framework?
a) Facebook
b) Microsoft
c) Yahoo
d) Google
Answer: c) Yahoo
Q62. Which of the following measures skewness in a dataset?
a) Variance
b) Mean
c) Median
d) Skewness coefficient
Answer: d) Skewness coefficient
Q63. Which SQL function is used to count rows?
a) COUNT()
b) TOTAL()
c) SUM()
d) LENGTH()
Answer: a) COUNT()
Q64. What type of data is “temperature recorded every hour”?
a) Categorical
b) Time-series
c) Ordinal
d) Nominal
Answer: b) Time-series
Q65. A confusion matrix is used in:
a) Regression
b) Clustering
c) Classification
d) Dimensionality reduction
Answer: c) Classification
Q66. In Excel, what function is used to find the average?
a) COUNT()
b) MEAN()
c) AVERAGE()
d) AVG()
Answer: c) AVERAGE()
Q67. What is Z-score used for?
a) Standardization
b) Categorization
c) Time series forecasting
d) Color coding
Answer: a) Standardization
Q68. Which method helps reduce the number of variables in a dataset?
a) Label Encoding
b) Cross Validation
c) Principal Component Analysis
d) Tokenization
Answer: c) Principal Component Analysis
Q69. What is a dashboard in analytics?
a) Server manager
b) Visual interface for monitoring data
c) Text-only report
d) Data encryption method
Answer: b) Visual interface for monitoring data
Q70. The process of evaluating model accuracy is called:
a) Model enhancement
b) Model validation
c) Data preparation
d) Feature engineering
Answer: b) Model validation
Conclusion
Cracking analytics interviews isn’t about memorization—it’s about clarity of concepts.
These 70 MCQs on Data Analytics cover everything from data collection, cleaning, and visualization to business cases, SQL, and statistics. Revisit them, take notes, and practice consistently to ace your next role in the world of data!
Mastering these 70 Data Analytics MCQs will strengthen your basics, sharpen your concepts, and help you confidently tackle interviews.
Whether you’re preparing for your first role or upskilling, understanding data collection, visualization, tools, and business applications is key to becoming a pro in the data-driven world.
