Module 1: Basics of Marketing 2 Topics
- History and Growth of Marketing
- Difference between Traditional and Digital Approaches
Module 2: Introduction to Digital Marketing 2 Topics
- Explore the Available Opportunities in Digital Marketing
- Learn About Various Channels, Career Paths, and the Consumer’s Journey Online
Module 3: Boosting Digital Presence 3 Topics
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- Learn How to Effectively Plan a Professional Website
- Enhance Your Local Business Visibility
- Build a Strong Social Media Reputation
Module 4: Online Lead Generation Strategy 5 Topics
- Understand Why Online Advertising Matters and Its Various Forms
- Learn the Essentials of Media Buying
- Delve Into Lead Nurturing & Funnels
- Hands-On Tools: Google Forms, SurveyMonkey, and More
- Expand Your Business’s Reach Online
Module 5: Essentials of Graphic Design 2 Topics
- Understand Fundamental Graphic Design Principles
- Create Marketing Materials and Digital Brochures
Module 6: Crafting Video Content 8 Topics
- Develop a Comprehensive Video Marketing Plan
- Recognize the Power of Video in Marketing
- Explore Different Types of Videos for Different Platforms
- Learn to Script Compelling Explainer Videos
- Practical Exercise: Create Explainer Videos
- Master Marketing on YouTube
- Personalize and Optimize Your YouTube Channel
- Adhere to Best Practices for Effective YouTube Posts
Module 7: Building Your Online Presence with a Website 6 Topics
- Buy Domain and Hosting Services
- Learn to Use C-Panel Effectively
- Install and Customize WordPress Themes
- Design a Professional Home Page and Blog
- Set Up a Captivating Squeeze Page
- Customize Features and Solve Common Issues
Module 8: Optimizing Social Media Platforms 4 Topics
- Introduction to Social Media Basics
- Examine Different Social Media Networks
- Optimize Platforms like Facebook, Twitter, and LinkedIn for Business Goals
- Gain Proficiency in Instagram Marketing
Module 9: Search Engine Optimization Essentials 4 Topics
- – Understand SEO Techniques and Keyword Research
- – Enhance Content for Better Visibility
- – Implement On-Page and Off-Page SEO Tactics
- – Apply Local SEO Methods to Improve Reach
Module 10: Understanding Web Analytics 4 Topics
- Set Up Google Analytics Effectively
- Analyze Important Reports from GA
- Use Additional Analytics Tools for In-depth Insights
- Conduct a Practical Analytics Audit
Module 11: Creating Effective Landing Pages 2 Topics
- Learn How to Build and Optimize Landing Pages
- Develop Strategies for Engaging Landing Pages
Module 12: Google Ads for Online Advertising 3 Topics
- Understand the Basics of Paid Marketing
- Dive Into Programmatic and Direct Advertisement Techniques
- Explore Search Ads and Discover Best Practices
Module 13: Basics of Display Advertising 2 Topics
- Learn About Display Advertising Essentials
- Implement and Review Display Campaigns
Module 14: Exploring Video Advertising 2 Topics
- Introduction to the World of Video Ads
- Launch and Manage a Successful Video Ad Campaign
Module 15: Getting Started with Facebook Advertising 3 Topics
- Learn How to Use FB Ads for Various Objectives
- Set Up and Manage Facebook Ad Campaigns
- Use Best Practices for Maximum Impact
Module 16: Email Marketing Techniques 4 Topics
- Discover the Importance of Email Marketing
- Learn How to Write Effective and Engaging Emails
- Plan a Successful Email Marketing Strategy
- Utilize Email Analytics and Reporting Tools
Module 17: Remarketing and Personalizing Ads 3 Topics
- Analyze Cookie-Based vs. Data-Based Remarketing
- Set Up and Use Remarketing Pixels Effectively
- Run Live Campaigns for Display and Search Remarketing
Module 18: Fundamentals of Inbound Marketing 3 Topics
- Get to Know the Concept of Inbound Marketing
- Generate Creative and Repurposable Content Ideas
- Develop Organized Content Calendars
Module 19: Creating Web Content That Works 3 Topics
- Grasp the Basics of Content Writing
- Tailor Content for Business and Ecommerce Needs
- Differentiate Between Copywriting and Content Writing effectively
Module 20: Marketing for E-commerce & Marketplaces 3 Topics
- Utilize Social Media for E-commerce Effectively
- Set Up and Manage Your E-commerce Storefront
- Implement Strategies for Successful Ecommerce Marketing
Module 21: Building Personal Brands & Using Influencers 3 Topics
- Understand the Concepts of Personal Branding and Influencer Marketing
- Design a Step-by-Step Personal Branding Plan
- Learn How to Earn From Digital Products
Module 22: Exploring Affiliate Marketing & Google Adsense 3 Topics
- Introduction to Earning Money Online
- Navigate Affiliate Networks and Understand Their Payment Structures
- Earn Revenue with Google Adsense Strategies
Module 23: Excelling as a Digital Marketing Freelancer 3 Topics
- Explore a Variety of Freelancing Platforms Available
- Build Your Freelance Portfolio to Attract Clients
- Learn How to Win Projects and Set Competitive Pricing
Module 24: Preparing for Interviews 3 Topics
- Follow the Step-by-Step Placement Process
- Map Out Your Career Path in Digital Marketing
- Build Essential Skills for Career Development