Digital Marketing Course Curriculum
Digital Marketing Course by Gyansetu in Noida offers an advanced 6-month curriculum that includes basic training in digital marketing, as well as advanced courses in marketing strategies, Google Ads, SEO, PPC, social media mastery, content strategy, email automation, Affiliate Marketing and AI analytics. It is designed to be applied to real-life situations, with 50+ live projects available in tools such as Google Analytics 4, SEMrush, and Meta Ads Manager, ensuring you master high-ROI skills that can be immediately applied to the startup environment in Noida and deployed.
Module 1: Basics of Marketing 2 Topics
- History and Growth of Marketing
- Difference between Traditional and Digital Approaches
Module 2: Introduction to Digital Marketing 2 Topics
- Explore the Available Opportunities in Digital Marketing
- Learn About Various Channels, Career Paths, and the Consumer’s Journey Online
Module 3: Boosting Digital Presence 3 Topics
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- Learn How to Effectively Plan a Professional Website
- Enhance Your Local Business Visibility
- Build a Strong Social Media Reputation
Module 4: Online Lead Generation Strategy 5 Topics
- Understand Why Online Advertising Matters and Its Various Forms
- Learn the Essentials of Media Buying
- Delve Into Lead Nurturing & Funnels
- Hands-On Tools: Google Forms, SurveyMonkey, and More
- Expand Your Business’s Reach Online
Module 5: Essentials of Graphic Design 2 Topics
- Understand Fundamental Graphic Design Principles
- Create Marketing Materials and Digital Brochures
Module 6: Crafting Video Content 8 Topics
- Develop a Comprehensive Video Marketing Plan
- Recognize the Power of Video in Marketing
- Explore Different Types of Videos for Different Platforms
- Learn to Script Compelling Explainer Videos
- Practical Exercise: Create Explainer Videos
- Master Marketing on YouTube
- Personalize and Optimize Your YouTube Channel
- Adhere to Best Practices for Effective YouTube Posts
Module 7: Building Your Online Presence with a Website 6 Topics
- Buy Domain and Hosting Services
- Learn to Use C-Panel Effectively
- Install and Customize WordPress Themes
- Design a Professional Home Page and Blog
- Set Up a Captivating Squeeze Page
- Customize Features and Solve Common Issues
Module 8: Optimizing Social Media Platforms 4 Topics
- Introduction to Social Media Basics
- Examine Different Social Media Networks
- Optimize Platforms like Facebook, Twitter, and LinkedIn for Business Goals
- Gain Proficiency in Instagram Marketing
Module 9: Search Engine Optimization Essentials 4 Topics
- – Understand SEO Techniques and Keyword Research
- – Enhance Content for Better Visibility
- – Implement On-Page and Off-Page SEO Tactics
- – Apply Local SEO Methods to Improve Reach
Module 10: Understanding Web Analytics 4 Topics
- Set Up Google Analytics Effectively
- Analyze Important Reports from GA
- Use Additional Analytics Tools for In-depth Insights
- Conduct a Practical Analytics Audit
Module 11: Creating Effective Landing Pages 2 Topics
- Learn How to Build and Optimize Landing Pages
- Develop Strategies for Engaging Landing Pages
Module 12: Google Ads for Online Advertising 3 Topics
- Understand the Basics of Paid Marketing
- Dive Into Programmatic and Direct Advertisement Techniques
- Explore Search Ads and Discover Best Practices
Module 13: Basics of Display Advertising 2 Topics
- Learn About Display Advertising Essentials
- Implement and Review Display Campaigns
Module 14: Exploring Video Advertising 2 Topics
- Introduction to the World of Video Ads
- Launch and Manage a Successful Video Ad Campaign
Module 15: Getting Started with Facebook Advertising 3 Topics
- Learn How to Use FB Ads for Various Objectives
- Set Up and Manage Facebook Ad Campaigns
- Use Best Practices for Maximum Impact
Module 16: Email Marketing Techniques 4 Topics
- Discover the Importance of Email Marketing
- Learn How to Write Effective and Engaging Emails
- Plan a Successful Email Marketing Strategy
- Utilize Email Analytics and Reporting Tools
Module 17: Remarketing and Personalizing Ads 3 Topics
- Analyze Cookie-Based vs. Data-Based Remarketing
- Set Up and Use Remarketing Pixels Effectively
- Run Live Campaigns for Display and Search Remarketing
Module 18: Fundamentals of Inbound Marketing 3 Topics
- Get to Know the Concept of Inbound Marketing
- Generate Creative and Repurposable Content Ideas
- Develop Organized Content Calendars
Module 19: Creating Web Content That Works 3 Topics
- Grasp the Basics of Content Writing
- Tailor Content for Business and Ecommerce Needs
- Differentiate Between Copywriting and Content Writing effectively
Module 20: Marketing for E-commerce & Marketplaces 3 Topics
- Utilize Social Media for E-commerce Effectively
- Set Up and Manage Your E-commerce Storefront
- Implement Strategies for Successful Ecommerce Marketing
Module 21: Building Personal Brands & Using Influencers 3 Topics
- Understand the Concepts of Personal Branding and Influencer Marketing
- Design a Step-by-Step Personal Branding Plan
- Learn How to Earn From Digital Products
Module 22: Exploring Affiliate Marketing & Google Adsense 3 Topics
- Introduction to Earning Money Online
- Navigate Affiliate Networks and Understand Their Payment Structures
- Earn Revenue with Google Adsense Strategies
Module 23: Excelling as a Digital Marketing Freelancer 3 Topics
- Explore a Variety of Freelancing Platforms Available
- Build Your Freelance Portfolio to Attract Clients
- Learn How to Win Projects and Set Competitive Pricing
Module 24: Preparing for Interviews 3 Topics
- Follow the Step-by-Step Placement Process
- Map Out Your Career Path in Digital Marketing
- Build Essential Skills for Career Development